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Recent articles for campaigns with Out-of-Home in the mix:

 
 
 

 

FOOD - SNACKS

 
Frito-Lay, Inc./Doritos, in conjunction with Major League Gaming (MLG), has announced the "Pro-Gaming Combine." The Mix includes Outdoor, National Cable, National Magazines and Internet.

  • Opportunity Mkts: National. Spot Markets: TN (Nashville); IL (Chicago); CO (Denver); DC (Washington).

TRAVEL - GOV'T TOURIST BOARDS

 Planning begins in 3Q for Travel Michigan's national branding campaign tagged, "Pure Michigan." The Mix includes Network TV, National Cable, Network Radio, Out-of-Home, Regional Newspapers and National Magazines.
  • Opportunity Mkts: National. Spot markets: IL (Chicago); OH (Cincinnati, Cleveland, Columbus, Dayton; Toledo); IN (Fort Wayne, Indianapolis); MI (Detroit, Flint, Grand Rapids, Lansing, Traverse City); MO (St. Louis); Southern Ontario; WI (Milwaukee).

BEVERAGES - NON-ALCOHOLIC

 The Coca-Cola Company has just launched its first global branding effort for its Sprite soda brand. The Mix includes National TV, Internet and Out-of-Home.

  • Opportunity Mkts: National. Out-of-Home Mkts: TBA.

TELECOMMUNICATIONS

 FairPoint Communications, a telecommunications' provider, has launched an ad campaign for 2010 to highlight its cable bundle packages. The Mix includes Spot TV, Local Cable, Spot Radio, Local Newspapers and Outdoor.
  • Opportunity Mkts: Primarily: ME, NH, and VT. Secondarily: AL, CO, FL, GA, ID, IL, KS, MA, MI,
    NY, OH, OK, PA, VA, and WA.

TRAVEL - GOV'T TOURIST BOARDS

 Hot Springs Convention and Visitors Bureau launched a campaign "Uniquely Hot." The effort includes Local Cable, Spot Radio, Internet and Outdoor. Opportunistic funds are occasionally available.



  • Opportunity Mkts: National. Spot markets: AL; MS; MO; OK; TX; TN.

FASHION - APPAREL

 Jones Apparel Group, Inc./L.e.i., a denim brand from Jones Apparel Group, has launched a campaign to find three future spokespersons. The Mix includes Internet and Out-of-Home.

  • Opportunity Mkts: National. Spot Markets: NY (New York); FL (Miami); CA (Los Angeles).

GOV'T AGENCIES - ENTERTAINMENT

 The New York Lottery does quarterly and monthly updates, according to Randall Lex, Director of Sales and Marketing. Spot TV, Local Cable, Spot Radio, Internet, Outdoor and Local Newspapers will support the effort. Opportunistic funds are occasionally available.


  • Opportunity Mkts: NY.


TRAVEL - ENTERTAINMENT

 Pirate's Dinner Adventure is focusing on its interactive, audience participation in its new advertising. The effort includes National Cable, Local Cable, Local Radio, National Magazines and Internet. Opportunistic funds are occasionally available.



  • Opportunity Mkts: National. Spot markets: FL; GA and within 300 miles of Orlando.

 

 

 

 

 
 

 

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