Sales-Fax

Home News Power Brand Updates
Brand Update: CHEVROLET

Editor's Note:

As we go to press on Friday afternoon, we have been informed by Cristianna Vazquez, Senior Corporate Communications Manager at Chevrolet, that Publicis Worldwide U.S.A. located in Herald Square, New York City, is Chevrolet's new agency of record.

Mr. Chris Shumaker, Chief Marketing Officer, Publicis, tells $ALE$-FAX NEWS that four offices of Publicis - Dallas, Seattle, New York and San Francisco - will be working on the Chevrolet account. Further details to follow.

Regarding its former long association with Campbell-Ewald, Jim Campbell, U.S. Vice President, Chevrolet Marketing says:

"We thank Campbell-Ewald for their many years of dedicated and loyal service on the Chevrolet brand and for the many campaigns such as ‘See the USA in your Chevrolet,’ the ‘Heartbeat of America,’ ‘Like a Rock’ and ‘American Revolution.’

Over the coming months, we will transition the business to Publicis Worldwide, which has recently been handling our car and crossover brands."
 
Brand Update 03-08-2010 -- General Motors announces executive changes throughout all divisions

General Motors
1000 Renaissance Ctr., P.O. Box 100 Detroit, MI 48265
Phone: 313-556-5000
Fax: 313-667-2939

Brand: GENERAL MOTORS
Advertiser: General Motors
Agency: In House 
Category: AUTOMOTIVE - DOMESTIC

General Motors has just announced major changes to its executive assignments throughout all divisions, effective immediately. To contact any of these executives, call 313-556-5000. This is General Motors' main number from which you will be connected to the executive.

The Marketing group will include:

Mark Reuss, GM North American President; Susan Docherty, Vice President, U.S. Marketing; Jim Campbell, U.S. Marketing Vice President - Chevrolet; Don Butler, U.S. Marketing Vice President - Cadillac; John Schwegman, U.S. Marketing Vice President, Buick-GMC.

The Sales Group has been organized to include:

Alan Batey, Vice President, Sales & Service, Chevrolet; Brian Sweeney, Vice President, Sales & Service, Buick-GMC; Kurt McNeil, U.S. Sales
& Service Vice President - Cadillac.

Bryan Nesbitt, has been designated Executive Director, Advanced Concept
Group, reporting to Ed Welburn, Vice President, Global Design.

Steve Carlisle, Vice President, U.S. Sales Operations, will report to
Mark Reuss.

Reporting to Carlisle are:
Jim Bunnell, General Director, Network Support and
 


©SALES-FAX NEWS™ 2010