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Why $ALE$-FAX NEWS

 

The ONLY Advertising Sales tool created exclusively for media sales.


  • Better intelligence for ad sales NOW ---
  • Based on current not historic information
  • Better prospecting
  • Better, more competitive proposals
  • More sales calls
  • More proposals in the pipeline
  • Be received by advertisers and their agencies as a partner, not just a vendor.

To Learn More About Strategic Selling at its Best, See Features & Benefits Below

 

 

Feature: $ALE$-FAX NEWS is the only source for ad sales that bases all of its content on interviews with Brands and Agencies about what’s happening now or soon.

Benefit: Other sources base what they sell on historical data. In this economy, relying on what a Brand or Agency did, even awhile ago, is unproductive.


Feature: $ALE$-FAX NEWS is the only resource published exclusively for sellers of advertising and sponsorships.

Benefit: Because we don’t sell or distribute our information to Advertisers or their agencies, we deliver more relevant sales information than you will find elsewhere.


Feature: Sales-Chip™, our patented, search management tool updates the ad sales intelligence you need most with just one click – including your Contact Manager!

Benefit: Sellers who use $ALE$-FAX NEWS can access our unique intelligence from any web friendly field --- on your pc, on your PDA or mobile --- wherever you are!


Feature: $ALE$-FAX NEWS and Power Brands are updated four times per week! Warranted to be the most current source available. It’s current, or we fix it immediately;

Benefit: Up-to-date, relevant information about what Brands and Agencies are planning to do is critical to getting on the plan!


Feature: $ALE$-FAX NEWS CONTACTS: More than just a name and title, our contacts are organized by function and rank.

Benefit: Sellers who use $ALE$-FAX NEWS know who they are talking to, and what they do. Media impact stated in the buyer’s terms is always more convincing!


Feature: PLANNING DETAILS: When they plan and schedule flights; their media mix; targets; consumer profiles; types of programming they buy; preferred merchandising support; and if they buy once the plan is in place.

Benefit: Sellers who use $ALE$-FAX NEWS know in advance of planning how to get to the right person at the right time with the right message.


Feature: PROTOCOL: Who to contact first, with permission based emails & links, for sending proposals right from our site. Available only from $ALE$-FAX NEWS

Benefit: Sellers who use $ALE$-FAX NEWS know who to contact if they didn’t get an RFP--- with emails or contact information they can count on being correct.


Feature: Power Brands™ Profiles of 6,600+ active brands selected from the top 7,500 top spenders or emerging brands of importance specifically to our subscribers;

Benefit: Instant access to must-have intelligence ---- even annual reports --- and current creative via links to all advertisers, parent corps and related agencies.


Feature: ‘Ask Mary Ann’: Our Editorial Director’s invitation to subscribers to share their comments or ideas regarding what they are experiencing in the industry

Benefit: Sellers who use $ALE$-FAX NEWS have a direct link to a noted Editorial Director to ask questions or inquire about trends.


Feature: Lead Management System™ Our proprietary program for routing & tracking leads from $ALE$-FAX NEWS to those who need to act on them fast.

Benefit: Great accountability and follow through! The Lead Management System™ enables subscribers to track lead distribution, and share information fast.

 

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©SALES-FAX NEWS™ 2010